Jelly sandals: the unexpected summer revival
The rubbery, netted sandal, once a niche trend, is back – and this time, it’s here to stay. Fueled by The Row’s pre-fall 2024 collection, featuring models gliding towards the Mediterranean in these vibrant styles, the jelly sandal has exploded onto the Fashion scene.
Olsen-approved & a sartorial frenzy
The revival, spearheaded by the Olsen twins, ignited a wave of demand, with industry insiders scrambling for a pair in the available shades – blue, red, and clear. H&M’s $25 jelly flats were an immediate sell-out, but designer options quickly followed, ranging from Chloé’s $670 ruched mules to Gucci’s $710 Double G sandals.
A style guide: from runway to retail
Vogue’s ‘Favorite Jelly Sandals’ highlighted a diverse selection, showcasing Loeffler Randall’s $175 Dana sandals, Tory Burch’s $200 Mellow Mary Janes, and Ancient Greek Sandals’ $140 Iro PVC ballet flats. Jennifer Lawrence, a noted devotee of The Row, has been spotted sporting these styles, cementing the fisherman silhouette’s return to mainstream summer footwear.
What to expect this season
Industry analysts predict a continued surge in popularity, anticipating that these rubbery styles will be ubiquitous – from New York City streets to European coastlines. Don't overlook options from J.Crew and Gucci; similar fisherman silhouettes are readily available. Beyond the classics, Loeffler Randall, Ancient Greek Sandals, and Christopher Esber are offering a range of colorful, transparent slides and thong sandals that are perfectly suited for sun, surf, and sand.
Top picks
Ancient Greek Sandals Iro PVC ballet flats – $140 NET-A-PORTER
J.Crew fisherman jelly sandals – $90 J.CREW
Loeffler Randall Dana jelly sandals – $175 SHOPBOP
Chloé ruched TPU mules – $670 NET-A-PORTER
Tory Burch Mellow Mary Jane jelly flats – $200 REVOLVE
Gucci Double G sandals – $710 GUCCI
The bottom line
The jelly sandal isn’t just a trend; it’s a statement. A playful rebellion against the predictable, it’s a summer staple for all ages, offering a unique blend of comfort and undeniable style.