Unbridled creativity: 20 fashion brands redefining wedding style

As the peak summer wedding season approaches, fashion brands are leveraging their unique perspectives to reimagine occasion wear. Gone are the days of traditional princess gowns and chiffon tulle – experimental silhouettes and artfully detailed pieces are where the excitement lies.

Statement-making looks from emerging designers

From non-conventional wedding dresses by Wiederhoeft and Colleen Allen to It-girl accessories from Sandy Liang and Simone Rocha, there's no shortage of cool-girl bridal brands pushing the boundaries of tradition. Consider a bold, genderless two-piece set from Tanner Fletcher or a whimsical look from Batsheva's inaugural bridal collection – the possibilities are endless.

With a plethora of options at your fingertips, you may just find that you don't actually need to shop from a traditional wedding designer at all. Ahead, 20 fashion-forward brands to get to know as you plan your special day.