Vogue scoops up mint ice cream – a sweet treat for 250 years

Prepare to indulge. Vogue magazine is injecting a dose of high fashion directly into your freezer with a brand-new ice cream flavor, ‘Vogue à la Mode,’ launching June 23rd in collaboration with Morgenstern’s Finest Ice Cream.

A taste of the runway

This isn’t just any ice cream; it’s a meticulously crafted confection featuring a vibrant mint base, infused with spearmint and Vietnamese mint – a subtle nod to the magazine’s global reach. But the real surprise? Studded throughout are chunks of chocolate-covered espresso honeycomb, a textural and flavor bomb that delivers a serious ‘haute’ moment.

Chloe Malle, Vogue US’s head of editorial content, calls it ‘the ultimate haute summer pick-me-up!’ It’s a bold statement, and frankly, it’s hard to argue. The entire launch is tied to Vogue’s celebration of America’s 250th birthday, a momentous occasion that demands a fittingly decadent treat.

Exclusive access for subscribers

Here’s the kicker: active Vogue subscribers with the app downloaded will get a free scoop at Morgenstern’s on June 23rd between 5 and 6 p.m. – a limited-time offering that’s essentially a VIP pass to dessert heaven. Don’t expect a long line; supplies are strictly limited.

But the indulgence doesn’t end there. ‘Vogue à la Mode’ is available for purchase until July 7th, allowing you to perfectly complement your summer reading list, whether you’re lost in Brittany Spanos’s cover story, pondering Nathan Heller and Annie Leibowitz’s deep dive into the Lucas Museum of Narrative Art, or seeking the elusive perfect potato with Tamar Adler. It’s a flavor designed to elevate the everyday.

Consider it a strategic investment in your happiness. Seriously. Grab a scoop – or three. 2 Rivington Street is the destination. Don't delay.